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  • Writer's pictureThe Sound Cafe

Juno & Latin Grammy Winner Alex Cuba Transformed Into a Cartoon in Stunning New Video

Cuban-Canadian artist Alex Cuba has just released his brand new music video for his most recent single, "Si Tu Me Quieres", in collaboration with award-winning Peruvian artist Gian Marco. The colourful video features incredible cartoon versions of both Cuba and Marco performing their song in different locations to the surprise of the real-life people around them. The vibrant new video was created and directed by Cuban director Yeandro Tamayo.

Alex's incredibly designed animated character has his signature afro and plays guitar while performing the tune alongside an animated version of Gian Marco. The eye-catching video is set in a variety of beautiful locations with real-life characters dancing along to the song. "Si Tú Me Quieres" is a duet with award-winning Peruvian artist Gian Marco, who has written songs for Marc Anthony and Gloria Estefan and has been coined one of the most influential artists in Peruvian music. An upbeat love song written by Alex this past January, "Si Tú Me Quieres" also incorporates the musical stylings of a young producer from Mexico City named Yoshi, who helped to add layers of an electronic beat to the song.

Alex recently released his eighth studio album, Mendó, is currently featured alongside iconic artists in The Grammy Museum's "On The Red Carpet" exhibit, and recently launched a brand new, online music cover series called "Alex's Version".

“When I began to imagine this album, I knew I didn’t want it to be small in any way. Neither did I want it to be known forever as the album that was born out of the pandemic. I was convinced that it definitely was the moment to aim at creating something very special, unique and vibrant, fuelled by the very deep emotions that this time has brought out of all of us.” - Alex Cuba Mendó, meaning substance of the soul, is a powerful project filled with international collaborations. From the healing voice of Grammy Award winning Lila Downs on “Mundo Nuevo”, to commissioning a 13-piece horn band from his native country of Cuba, Alex’s vibrant new album reaches all the way around the world while ironically being stuck at home. Using his art as his refusal to be trapped by the circumstances surrounding him, Alex shares with listeners his “Mendó”, the substance of his soul, on his most powerful project to date. The project has been featured on Billboard and by People en Español, is currently ranked at #6 on the KCRW Top 30, and has been featured across CBC and the Postmedia Network. Led by Alex's first English single and video in over five years, Mendó has quickly been gaining traction here at home and around the world. Mendó is filled with beautiful, inspired, imaginative musical works – full and energetic – from the soul of a musician so immensely creative that when the world is locked down, he can find within himself the sounds of the world. Though raised in Artemisa, an hour outside of Havana, Alex Cuba’s artistry is as far-flung as the place he has settled and lived for over fifteen years: Smithers, BC, 14 hours north of Vancouver. His music at once incorporates his roots and is a unique amalgam of styles, having collaborated with artists ranging from Jason Mraz to Ron Sexsmith and Nelly Furtado; and bringing together melodies, popsoul hooks and rock chords in songs that may seem to bear little resemblance to traditional Cuban form. A forward-thinking, indie-minded artist, Alex has amassed a steadily growing following among critics and fans. With over 20 awards and nominations to his name, including 4 Latin Grammys and two Junos Awards and three Grammy nominations. Alex carries his Cuba within, incorporating subtle jazz influences, gained from his early years as a bass player in Cuba, and tasteful, sophisticated chords and lyrics expressing his poetry in an undeniably Cuban way. His growing body of work defines a unique musical place in the Latin diaspora.

Building on the 2017 Grammy nominated release Lo Unico Constante with its back to roots introspection, his latest collection of songs was released in September 2019 on the full length album "Sublime", featuring six songs with Latin American singers and songwriters. Alex joined with Toronto based engineer, John Bailey to record in Gibson’s BC at The Farm Studio.T he decision to record all the instruments came to Alex Cuba years ago when making demos for new songs and wanting to share that undeniable personal sound.

Alex released his eighth solo studio album in May 2021.

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