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  • Writer's pictureThe Sound Cafe

Universal Music Joins Forces With Boots And Hearts Music Festival To Find The Next Big Country Star

TasteToronto is a Toronto-based media company powered by a community of food enthusiasts, focused on showcasing the best that the city has to offer through high quality content, captivating food experiences and unforgettable events. This summer is the launch of their partnership with Boots and Hearts – the pair is teaming up to introduce TasteTown, an all-immersive country-western VIP experience filled with exciting activations and mouthwatering food options from some of the city’s top restaurants. The team at TasteToronto has curated a one-of-a-kind lineup of food vendors for Boots and Hearts’ reimagined VIP area – featuring five of the city’s best spots with menus never-before seen at any other music festival in the country. “Our team could not be more excited to partner up with Canada’s most iconic country music festival to enhance the experience and bring the incredible food scene in Toronto to Boots and Hearts,” says Brad Wishen, CEO at TasteToronto. “This incredible hand- picked roster of restaurants will be serving the best food a music festival could possibly offer.” Sink your teeth into juicy smoked brisket and fall-off-the-bone ribs from Toronto’s go-to Texas- style barbecue spot Cherry Street BBQ or snap the perfect pic of some trendy Birria tacos from award winning Mexican spot Atomic 10. Need a sugary fix? Toronto’s mini-doughnut empire COPS has you covered with their whimsically glazed sour cream doughnuts. If you’re looking for something more elegant, fork through a wedge of La Palma’s iconic 100-layer lasagna or get busy with some salivating smash burgers from Toronto favourite, Burger Drops. Briony in partnership with SiriusXM Canada is set to put the Boots in Boots and Hearts with a larger-than-life installation of cowboy boots celebrating the best of BootsLife. Fans can enjoy the ultimate photo op to commemorate Shania’s first ever Canadian Festival appearance as they reunite with friends after a long-awaited return. Briony is a Canadian female powerhouse when it comes to visual empowerment and large-scale sculptures, with work displayed across the country. Her unique style of visual art stands out from the rest of the crowd by blending elements of surrealism and pop culture. Beyond the collaboration, SiriusXM Canada will once again take over the VIP barn, bringing festivalgoers a weekend full of special performances from across the Boots lineup at SiriusXM House. And in GA they’ll be setting up the SiriusXM Oasis where attendees can cool down, pick up some sweet swag, charge their phones, and get an opportunity to win ticket upgrades to join the fun at SiriusXM House. The award winning four-day music festival attracts country fans across the nation in celebration of great music and the ultimate festival experience. The largest festival of it’s kind in Canada is coming back bigger than ever this year with Shania Twain, Florida Georgia Line, Sam Hunt and more! The festival continues its goal to launch new up-and-coming artists into the Canadian Country music scene. The festival will once again host its infamous Canada-wide talent search, The Boots and Hearts Emerging Artist Showcase presented by Coors Original. The Showcase highlights the best in Canadian talent by offering a platform for new artists to be discovered in front of country music’s largest audience. The talent search kicks off June 6th across Canada, encouraging new artists to apply in the hopes of winning the ultimate prize; a single released by Universal Music Canada, award winning song-writing sessions, a trip to Nashville and more! Past winners have gone on to climb the Canadian charts with multiple number ones, award winning albums and record-breaking streams. Jeffrey Remedios, Chairman and CEO of Universal Music Canada, shares in the excitement by saying, “Playing for the fans at the incomparable Boots & Hearts is the dream. Like this incredible festival team, Universal Music Canada is committed to the discovery and development of artists, and to Canadian country music. We’re honoured to partner with Boots & Hearts in search of the next Canadian country music star.” For more information, please visit Tickets are on-sale now, including day and weekend passes. Although Sunday VIP tickets are sold out, quantities of VIP weekend tickets remain. Buy now while supplies last and before prices increase. Full event tickets currently start at only $269.99. Boots and Hearts is an annual country and camping music festival produced by Republic Live. Republic Live is a privately-owned Canadian live entertainment company, who takes pride in creating world-class, time of your life experiences. The festival is held at the custom-designed camping and festival grounds at Burl's Creek and will take place August 4-7, 2022. This year's festival headliners include Shania Twain, Florida Georgia Line, and Sam Hunt. Boots and Hearts is the five-time recipient of the CCMA (Canadian Country Music Association) Festival of the Year Award and Canadian Music Week Festival of the Year.


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