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  • Writer's pictureThe Sound Cafe

Toronto Gets First-Ever Morgan Wallen Pop-Up Store

By Stevie Connor.

Reigning ACM Male Artist of the Year Morgan Wallen teams up with Bravado Canada and Universal Music Canada to launch his first-ever merch pop-up shop. Just in time for Wallen’s three sold-out concerts at Budweiser Stage in Toronto for his One Night At A Time World Tour, fans will have the opportunity to snag pop-up shop exclusives, tour merch before it is available on-site at Wallen’s shows, e-commerce items, and additional accessories and music products.

The store will also be transformed to replicate his mamaw’s front porch, featured on the cover art of Wallen’s current and third studio album One Thing At A Time, which will serve as the backdrop of a photo booth for fans. One Thing At A Time is 4X platinum and has spent a staggering 20 weeks at #1 on the Billboard Canadian Albums Chart. Wallen’s latest single from the album, “Last Night” is 7X platinum in Canada and hit #1 on the Mediabase Canada Country radio chart. Following Morgan’s Toronto shows at Budweiser stage, he will continue his sold-out tour across Canada visiting an additional eight Canadian cities including London, Ottawa, Quebec City, Montreal, Winnipeg, Saskatoon, Calgary, and Vancouver. To date, Toronto is the only city in the world to host a Morgan Wallen pop-up shop.


The store will be open at The Academy at Universal Music Canada (80 Atlantic Ave) on:

Thursday, September 14 from 2-8 p.m.

Friday, September 15 from 11 a.m. to 8 p.m.

Saturday, September 16 from 11 a.m. to 6 p.m.

*Or while quantities last

*The official line-up begins at 6 a.m. on September 14 outside 80 Atlantic Ave


Hailed by Billboard for making “his superstar arrival as a touring artist” in 2022, ACM New Male Artist of the Year Morgan Wallen continues to reign as one of Country’s top tours, as his massive One Night At A Time World Tour remains in the top five on Pollstar’s LIVE75 chart. Spanning 29 stadium-plays across 5 countries and 3 continents, plus arenas, amphitheaters and festivals, Wallen’s 64-show One Night At A Time World Tour delivers the man the New York Times dubbed “one of the biggest stars in pop, period" to fans worldwide.

Wallen continues to shatter records, becoming the largest weekend ever for Ohio Stadium (surpassing attendance records previously held by George Strait and Taylor Swift) and the only act to play twice in one tour. $3 from every U.S. ticket sold will benefit the Morgan Wallen Foundation.

With over 24 billion on-demand streams and nine chart-toppers at Country radio, the East Tennessean’s latest, “Last Night,” became his fastest-climbing No. 1 to-date (with just 11 weeks) and the fastest-charting No. 1 since 2015, remaining atop the all-genre Billboard 100 chart for 16 weeks; the longest running No. 1 solo song in Hot 100 history. Wallen’s recently released third studio album, One Thing At A Time, reigned atop the all-genre Billboard 200 chart for 12 consecutive weeks, the most at the top for a Country album in over 30 years; and currently remains in the top 10 alongside his 6x platinum sophomore album, Dangerous: The Double Album (Big Loud/Mercury/Republic Records); Billboard’s longest running Top 10 album in history for a solo artist (with 130 total weeks spent in the top 10, eclipsing Adele’s 21 and Bruce Springsteen’s Born In The USA).


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