The Sound Cafe
Rising Swedish Pop Act shy martin Reveals New Animated Video For Her Single 'late night thoughts'
Photo Credit: Hampus Hjellström.
Rising Swedish pop act shy martin has today revealed the brand-new animated video for her new single “late night thoughts.” The video was created as a collaboration between shy, her brother Hampus Hjellstrom and Italian animator Pietro (@supreme4stupid).
Speaking about the making of the new video, shy says, “Me and my brother Hampus created the initial idea for the video over a phone call in April last year while I was in LA working. After I got home, we bought an iPad, learned Procreate and spent a few days drawing the whole storyboard. It took months finding the right person to make it come to life but I’m so happy we kept looking to finally stumble across Pietro, a young animator from Italy. It’s been such an amazing time creating this one together! The video is weaving together the upcoming album ‘late night thoughts’ - connecting previous releases and teasing what’s to come.”
“late night thoughts” has seen a great initial reaction from press with Clash calling the track “exceptionally exciting” and Beats Per Minute saying shy “has all the ingredients needed to be an international mega-star”, at radio with consistent support from BBC Radio 1 and with editorial playlists on Spotify, including Fresh & Chill and Indie Pop.
shy’s debut album late night thoughts is her boldest, most openly emotional, brave and beautiful work to date. An album dealing with topics including mental health, recovery, and the search for happiness, late night thoughts presents shy as she’s always wanted to be heard.
shy has an esteemed career as a songwriter, having previously written tracks for the likes of The Chainsmokers, Ellie Goulding, Jess Glyne and Astrid S that have seen her amass more than 3 billion streams on Spotify alone. shy is a participating member in Max Martin’s ‘Equalizer Project’ which seeks to further promote and celebrate women in the music industry, while she has also been part of Bebe Rexha’s ‘Women In Harmony’ events.
shy martin’s new single “late night thoughts” is out now and the album of the same name will be released on May 19.