Global Phenomenon Doja Cat Unveils ‘Vie’: A Bold, Adventurous Journey Through Love, Life, and Self-Discovery

GRAMMY-winning global phenomenon Doja Cat has once again turned heads, this time with the release of her fifth studio album, Vie, out now via Kemosabe Records / RCA Records.

From the very first notes, Vie asserts itself as more than just another entry in her discograph, it’s an ambitious exploration of love, adventure, and personal growth, wrapped in Doja Cat’s signature mix of audacity, wit, and sheer musical dexterity.

Accompanying the album’s launch is the music video for her new track, “Gorgeous,” shot on the bustling streets of New York City by acclaimed director Bardia Zeinali (Justin Bieber, Sabrina Carpenter). The video pulses with energy, glamour, and a sense of fearless inclusivity, featuring appearances by models and creatives such as Yseult, Paloma Elsesser, Alex Consani, Irina Shayk, Amelia Gray, Ugbad, Ida Heiner, Mona Tougaard, Alek Wek, Karen Elson, Sora Choi, and Imaan Hammam. It’s a visual celebration of style, presence, and the extraordinary energy Doja Cat always brings to her work.

On choosing the album title, Doja Cat reflects a thoughtful play on language and numerology. “‘Vie,’ the French word for ‘life,’ felt like a natural choice,” she says. “It starts with the simple fact that this is my fifth album. I wanted to stretch this from the Roman numeral ‘five’ tattoo on my collarbone. Five in numerology represents curiosity, adventure, and change. I chose Vie as a nod to La Vie en Rose and tied it together with the theme of romance. Throughout this project, I give my interpretation on love, sex, romance, pain, and wonder within a relationship, whether that’s with yourself or with others.”

Indeed, Vie is as adventurous as its title promises. Across its fifteen tracks—from the contemplative “Cards” to the flirtatious energy of “Aaahh Men!” and the ethereal collaboration with SZA on “Take Me Dancing”, Doja Cat traverses decades of musical influence. Her references nod to the 70s, 80s, and 90s, yet she renders them unmistakably modern, a testament to her fearless approach to reinvention.

Doja Cat’s recent appearances underscore the momentum surrounding this release. Earlier this week, she was profiled on CBS Sunday Morning, offering a candid glimpse into her creative world. In early October, she will co-host NBC’s The Tonight Show Starring Jimmy Fallon and make her musical debut on NBC’s Saturday Night Live for the Season 51 premiere, a clear reminder that Doja Cat thrives both in the recording studio and on the world’s biggest stages.

Fans can also celebrate Vie through a newly released Amazon Music merch collection, a bold homage to the album’s 80s influences. Items include t-shirts, hoodies, a signature beret, rose-shaped compact mirrors, silk scarves, and an Amazon-exclusive clear vinyl featuring alternate cover art. Prime members enjoy fast, free shipping across all channels, ensuring that fans worldwide can carry a piece of Vie into their daily lives.

The album arrives on the heels of a series of high-profile moments that continue to cement Doja Cat’s global impact. Her performance of “Jealous Type” at the 2025 MTV Video Music Awards alongside legendary saxophonist Kenny G was electric, showcasing her uncanny ability to blend genre, style, and spectacle. The single itself, first teased during her Summer ’25 Marc Jacobs campaign, is emblematic of the album’s larger themes: self-assuredness, desire, and the intricate dynamics of relationships.

Looking back, Doja Cat’s rise is nothing short of meteoric. From uploading her first tracks to SoundCloud as a sixteen-year-old in LA to becoming a GRAMMY-winning superstar with over 36 billion streams worldwide, she has consistently rewritten what it means to be a modern pop and hip-hop artist. Albums like Hot Pink, Planet Her, and Scarlet not only defined moments in music culture, they sparked global trends, viral sensations, and critical acclaim. Her award cabinet, spanning AMAs, Billboard Music Awards, MTV VMAs, and a GRAMMY among many others, speaks to the magnitude of her influence.

With Vie, Doja Cat proves yet again that she is not content to follow the path laid before her. Instead, she charts her own course, fearless in exploring the complexities of love, identity, and life itself. It’s an album that invites listeners to revel in its sonic adventure, to feel the pulse of romance and self-discovery, and to remember that for Doja Cat, every project is not just music, it is life, distilled, and amplified.

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