A Valentine's Date with Don Amero
An engaging storyteller, singer-songwriter and performer, three-time JUNO Award nominee Don Amero has been tirelessly touring, performing and speaking across Canada for the last decade, earning the respect and attention of the Canadian Music industry and fans alike.
Raised in the notoriously tough north end of Winnipeg, Don faced his share of adversity growing up. Yet, despite the poverty, gangs, drugs and violence that surrounded him, his life was tempered by love and support that held him up enabling him to thrive beyond those struggles and find his passion in music.
When Don was 14 years old he walked into an audition and soon discovered that he had a gift for music. His intention when auditioning for the musical was to catch the eye of his Jr. High crush, but instead he landed the lead role in that years play as ‘Curly’ in ‘Oklahoma’.
Around that same time Don’s personal life was in turmoil as his family was breaking apart, but somehow he found solace in learning how to play music on his father’s old guitar. The music he was learning to play resonated with his souls longing and inner pain. It became his therapy and over the years Don’s passion grew and his focus as an artist has been to create music that he hopes will be medicine for others.
It wasn’t until he was 27 years old when he gave music his best shot. He was working as a hardwood floor installer and his boss plainly asked what he wanted to do with his life, without hesitation Don replied, “I want to be a touring musician and do music full time”, his boss said,”What are you waiting for!?”. That shook Don, but he realized that he’d been waiting for someone else to give him a shot. With that, Don quit his job and began the journey into a career in music.
With powerful vocals, a lovable stage presence, and a soulful sound along with his tireless work ethic, ambition, and determination, Don has earned the respect of the Canadian Music industry and has proven himself a much sought after performer who genuinely connects with his audience with an easy and effortless charm. A true musical talent without the rock-star attitude, Don impresses wherever he goes with his messages of encouragement, positivity, and beauty — and his desire to get out and chat with fans, no matter the venue
Amero’s talents have been much sought after, and in early 2019 he became a part of the MDM Recordings Inc. roster. Amero, who is of Cree and Metis heritage, has been recognized for his advocacy work within Indigenous communities and beyond, including his participation as a youth mentor for the Winnipeg Jets and True North Youth Foundation’s ‘Project 11’. An avid public speaker, Amero created the ‘Music Is Medicine’ workshop, presenting the impact and power music has mentally and physically, and this year was named the first ever advisor and Chair of the CCMA Equity, Diversity and Inclusion Committee.
Amero’s 2020 EP “The Next Chapter” highlighted his more tender side, featuring the hit tracks “Morning Coffee”, “Wouldn’t Be Home” and “Wasn’t The Dress”, and with uplifting beauty across seven albums, he leaves a lasting impression. His recent national TV appearances include The Marilyn Denis Show, ET Canada, the 2020 CCMA Awards and more, and fans can continue to cheer for Amero as he competes as a semi-finalist in the 2020/2021 SiriusXM Top of the Country competition, vying for the grand prize of $25k.