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  • Writer's pictureThe Sound Cafe

Universal Music Signed Swedish Pop Artist Paula Jivén Set To Share New Single 'Say That'

Swedish singer-songwriter Paula Jivén makes spellbindingly original pop music, each song sparked from her radiant imagination. At just 18-years-old, she’s already cultivated a truly singular voice as an artist, one that defies all expectation in favour of following her most playful and daring instincts. Newly signed to Universal Music Sweden, Jivén is now set to deliver a debut EP titled ‘The Duality In Me’, revealing her supreme gifts as a storyteller and the tremendous power of her captivating voice. The 5 track EP arrives with stand-out single ‘Say That’, a hypnotic chill-pop offering that served as a cathartic song-writing experience for Jivén. On creating the track, Jivén shares:

“‘Say That’ is a song that I wrote at a special time of my life. I had just turned 16, I was in LA on a songwriting trip working with people that I admire and doing meetings in crazy record-label buildings. I was getting to do things I had been dreaming about for so long! But something was still not sitting right with me. I think this was the first time I really experienced the downsides of materialism, and it was overwhelming me in the weirdest way. I felt like although I had so much, I was still missing something, the way all humans do, I guess. We never seem to get enough. And when you think you have it all, it’s still not enough, you can’t really talk about it! And that’s where the title comes in. It was something taking up a lot of my mind-space, but I couldn’t really find a way to talk about it without feeling like I was coming off as ungrateful. Writing about it felt like a healthy way to unpack all of these thoughts in a healthy environment. It helped me realize that it's a privilege to have these problems, but it’s still ok to feel like shit.”

All throughout her debut, Jivén illuminates the potent balance of emotional realism and dreamy sensitivity within her songwriting—a dynamic intensified by each track's graceful interlacing of live instrumentation and electronic experimentation.

Made with genre-bending producers like Sir Sly’s Jason Suwito (Imagine Dragons, MisterWives, Dreamers, DeathbyRomy), Jivén’s debut EP ‘The Duality In Me’ moves exponentially forward with a mission she describes as “disrupting the comfortable and comforting the disrupted.”

“All of these songs are portraits of moments in my life when I’ve felt incredibly strong emotions,” she says. “I love writing songs where I get to vent about something that makes me angry, but I also love writing songs where you sort of take someone into your lap and pat them on the head and let them know that everything’s going to be okay. Either way, I want to convey those strong emotions in a way that brings people closer to a sense of acceptance.” Jivén adds.

Growing up in Gothenburg, Jivén first discovered her fascination with music as a child, taking up violin at the age of three and later learning to play piano, in addition to singing in the church choir. When she was nine-years-old, Jivén’s parents began taking her and her younger sister to the opera house for classical music performances nearly every week, an experience she credits with helping to develop her multidimensional musicality. By the time she was 11, Jivén had started writing songs of her own on piano, and at age 13 made a major leap forward in her music career by winning the coveted golden buzzer on “Sweden’s Got Talent.” Soon after completing her time on the show, Jivén began working with A-list co-writers and producers in Stockholm and Los Angeles, carefully carving out the exquisitely composed yet unpredictable sound that defines her music today.

Along with landing her deal with Universal Music Sweden, she’s also recently signed with legendary booking agent Tom Windish (an industry veteran known for developing the touring careers of superstars like Billie Eilish and Lorde). For the many fans who keep up with her on TikTok, the raw sincerity of Jivén’s debut will come as no surprise. Not only a showcase for her more whimsical creative side (such as a 2020 video in which she narrated assembling a sandwich, capturing each step in breezy singh-song melody), the platform has brought Jivén closer to fulfilling one of her main ambitions as an artist.

“I have a lot of young girls following me, and it’s important to meto show them that they can be whoever they want to be—that they can be themselves no matter what,” she says. “I try to be honest and direct with them, and it’s the same thing with my music. I always want to be as genuine as I can be in my songs, so that when you hear them you just feel it in your gut.”

A massively prolific songwriter, Jivén has developed multiple albums’ worth of material over the past two years. And in the making of her debut EP, she’s created a body of work that fully honors her complexity as an artist and as a young woman finding her place in the world.

“In the process of writing this EP I realized that there’s such a duality within me—there are so many sides to who I am, and there’s both good and bad within that,” says Jivén. “Writing all these songs really helped me to understand myself better, and I hope that now people can make their own connections and understand themselves better too.”

‘Say That’ is set for release on January 14th, 2022 alongside her debut EP ‘The Duality In Me’ via Universal Music Sweden.


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